Four in five tenants put off by a bad property advert or viewing

TenantsAs many as 80% of tenants have been put off renting a property through a letting agent due to a misleading property advert or because of a bad experience when viewing the property, according to a study conducted by online letting agent, uPad. 


In order to conduct the research, uPad questioned 33,000 tenants on what they wanted and expected when looking for a new rental as well as the most bizarre or deceptive things that they have experienced while property hunting – especially in a property or during a viewing.


The letting agent has suggested that the findings from the research are highlighting what they describe as ‘a disconnect between what tenants want and what letting agents offer them’, this implies that there remains a tendency in the market to ‘oversell on the part of letting agents’ when, in reality ‘tenants would prefer realism and honesty’.


Read more: Buy-to-let landlords must take tenant affordability into account


Key findings from this study show that tenants are put off by unappealing property photos, while they also commonly find adverts where the size of properties and particularly bedrooms, were wildly overstated.


James Davis, CEO of Upad said: “These results show that not only are there still elements of overbearing and downright misleading salesmanship going on in the private rental market, but that tenants still aren’t buying it. It’s quite frightening that there are 20% of tenants who still move into a property having had an experience such as this, as they may feel they have no choice but to choose from the best of a bad bunch.”


“Even just doing the basics and catering to what tenants are looking for, could make a huge difference. As landlords, tenants are our customers after all. Any other business that doesn’t work to meet its customers’ needs will fail, and being a landlord is no different.”

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4th December 2017