Landlords Associations found that there are different approaches in dealing with the letting business between female and male landlords; where female landlords are more supportive and understanding towards their tenants than male landlords.

Women are typically more understanding and caring in comparison to men. According to a research of 500 property women by the Landlords Associations, female landlords were resulted having different approaches to their tenants compared to the male property holders.

Reports showed that female landlords are seen as more sympathetic to their tenants. They realised the changing needs of their tenants and would be more willing to spend more time and money on their property to make it more comfortable for tenants to live in. Besides, female landlords are more attentive to details and have better communication when negotiating with their tenants. Other than that, property women have greater awareness in property management, especially when they see this as a customer-driven industry.

Since the female landlords notice the importance and effectiveness to deal with their tenants directly, they are less likely to delegate tasks of their properties to other people compared to the male landlords.

To reach and maintain the highest standard within the industry, it is crucial for the landlords to treat their tenants as the centre of the attention as well as to uphold a standard of professionalism when dealing with them. This will be likely to provide tenants with optimism within the letting industry. With the increasing demand of “caring” and “understanding” landlord services, it has been recorded that the letting industry has become more female-dominated over the past 26 years.

Landlords should keep a positive and professional attitude towards their tenants and always treat them as customers in order to maintain the highest standard within the private letting sector.

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